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NextHome
Responsive design for recently relocated individuals.
Enhanced user satisfaction up to
83%
Reached task success rate of
87%
Designed clean and simple interface
100%
NextHome is website and mobile application designed for individuals who have recently relocated. It allows users to connect with people around them, explore top rated restaurants and places as well as learn the local lingo.
Project Type
UI/UX Case Study
Duration
11 Weeks | Jan - March 2023
Tools Used
My Role
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Structured user journey for a responsive multimedia application using Figma and Axure.
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Carried out wireframing, prototyping and user testing to enhance accessibility.
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Took charge of both user experience and visual design elements throughout the project.
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Proposed marketing and monetizing strategies for the application.
My Takeaways
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The main challenge was to create not a separate application for a mobile device but to create a responsive website that seamlessly adapts according to device used.
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The project helped me understand the rights and wrongs of using a unique color scheme.
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If I there were no time constraints, I would work on improving the information architecture for mobile screens.
User Goals
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Exploring on a set budget.
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Making new connections.
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Getting used to the local lingo.
Pain Points
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Difficulty finding all information in one place
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Smooth navigation
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Ease of accessibility
Proposed Solution
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Offers primary features in one place
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Minimal and intuitive interface
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Supports simple navigation
Research
As per the newly released U.S. Census Bureau estimates, the number of people who moved between states rose from nearly 7.9 million people in 2021 to approximately 8.2 million people in 2022.
Relocation Origin
Relocation Destination
Who relocate?
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Median Age: 37 years
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Sex Ratio: 51% females
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Racial Makeup: 27% Asians
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Versed with technology
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Bilingual
Why?
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In search of work
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Due to changing economic environments
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To join family / friends
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To study
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In response to climate change
Empathy Maps
Personas
Journey Map
Style Guide
Site Map
Mobile
Desktop
Wireframes
Low - Fidelity
Objectives & Solutions
01
Responsive Design
Made the interface adaptive to the user's web and mobile screens. Content quickly renders differently depending on the screen so that the user has an optimal experience no matter how they access the website.
02
Usability
On the basis of the conducted research, features like Local Lingo, Meet & Greet, Food & Drinks and Travel were added and emphasized to enhance the usability of the application.
03
03
Accessibility and Customization
Budget Filter
Search bar with voice command support
Easy switching toggle tabs
Alternate text for images
Marketing Strategies
Based on the market research and analysis a few marketing strategies were developed in order to promote and monetize NextHome.
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Collecting and showcasing user testimonials in the form of in-app promotions.
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Exhibiting customization and accessibility features via social media campaigns on most used platforms like Instagram, Facebook and Twitter.
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Establishing partnerships with well known relocation consulting services, local businesses and advertisement agencies.
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Focusing on identifiable keywords to help enrich Search Engine Optimization.
