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Warrior Wagons Inc.
Website Redesign for a Non Profit Organization
Increased regular website visitors by
12%
Boosted user growth on social media sites by
42%
Reduced website abandonment rate by
32%
A redesign project for the website of a non-profit organization, Warrior Wagons Inc. The project involves redesigning the IA as well as the design of the website, creating a promotional video, social media posts, and newsletter templates. The goal of the project was to promote the organization, increase user reach, and gain volunteers and partnerships.
Project Type
Website Redesign
Duration
11 Weeks | March - May 2023
Tools Used
About the client
The mission of Warrior Wagons is to spread awareness about pediatric cancer and help young patients and their families at the hospitals by providing with personalized wagons. This initiative started out as a gesture of gratitude on behalf of their son. It involves coordinators and volunteers from 5 locations till date, who coordinate with the hospitals to get information about the patients and arrange wagons for them.
My Role
As a part of the team, I was responsible for carrying out research in order to determine the organization's user, pitching social media promotional ideas, redesigning the website architecture as well as wireframing and prototyping the new designs. I was also responsible for conducting all of the user tests that helped determine the design efficiency and user experience.
What was Warrior Wagons lacking?
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Ways of addressing awareness and establishing more connections with the hospitals and coordinators.
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Ways to enhance user experience and reduce abandonment rates.
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To be able to promote Warrior Wagons and establish a professional identity.
How did we help Warrior Wagons?
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Redesigned the current website to promote the non-profit and increase the user reach.
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Modified website navigation to reduce user confusion and clarify the organization’s goals.
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Created a promotional video and pitched design ideas to increase social media reach.
Objectives & Solutions
A short introductory video representing Warrior Wagons in order to help hospitals understand their vision and mission.
01
To establish more connections with the hospitals and coordinators.
We Identified the potential areas to partner with the Hospitals.
Our solution helps establish a highlight of the journey of Warrior Wagons, creates a premiere of what the organization does, their mission and helps with future collaborations.
02
To be able to promote Warrior Wagons brand name via website and social media handles.
We analyzed the scope of improvement in existing social media platforms.
We studied other NGO pages on social media, gathering ideas by observing the currents trends on social media and interpreting how to get further audience engagement.
The solution we came up with, comprises of a series of carousel posts on tips for families and adding them to Instagram "Highlights" in order to showcase important aspects of Warrior Wagons' work. Maintaining such engaging stories will help captivate the audience. Another suggestion made was to host interactive live sessions once a month to facilitate Q&A and foster community engagement.
We structured the website by designing Information Architecture.
The content of the pages are concise and easy to navigate.
We enhanced the visual style and presented proper information hierarchy.
03
To welcome more visitors to the website, encourage them to join the community and have a strong professional identity.
We analyzed the existing website and discovered several pain points. The visual style of the website lacked a sense of structure and system and there was no proper hierarchy of information and many pages consisted of redundant information.
Design system changes
We decided to bring a few changes in the website's color scheme and its typography in order to give it a more professional look.
